Hinge says it tested the feature last week in London and Washington, D.C. “What this does is it gives you the same benefit of the clarity in who’s supposed to start the conversation, without forcing one set of rules on you just because of your gender.”
“ they’re sick of the rules, the games and being forced to do things they don’t want to do – on both sides,” says McLeod. The end result of “Your Turn” is two-fold – it reduces inbox clutter and makes it clear who’s turn it is to chat next.Īlso notable is that “Your Turn” doesn’t make the choice about who should start the conversation a decision that’s based on users’ gender.
This helps to clean up the inbox without requiring users actually unmatch – something people are sometimes unwilling to do, because…well, you know… just in case. That said, if the conversation isn’t going well, Hinge users can now choose to hide the match so they can focus on those conversation where things are going better – that is, where there’s more back-and-forth taking place. “Your Turn” is a little nudge that someone wants to hear back. This addresses one of dating app’s biggest problems – conversations can often start out well, but then fizzle out and are abandoned. This led to the creation of “Your Turn.”Īfter the initial match where “Your Turn” helps get the conversation off the ground, the feature will then remind users when it’s their “turn” to respond the conversation as the chat continues. The Hinge team then developed a feature that would better flag conversations you hadn’t responded to yet.
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